The AI Literacy Test

for Communication Professionals

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Take the test

  • Discover your individual strengths and areas for growth

  • Competency assessment based on scientific research

  • Specifically designed for communicators

  • Takes about 10 minutes to complete

Use of AI-based tools and services

Page 2/7

14%

Statement 1

I know many possible uses for AI-based tools and services in communication management (e.g., monitoring, data analysis, content creation).

Do not agree at all
Slightly agree
Moderately agree
Agree to a great extent
Fully agree

Get your personal AI Literacy Index

  • Find out your AI competence in eight different dimensions

  • Compare yourself with communicators worldwide

  • Retake the test in the future to track your progress

AI Literacy Index

Level 3

Intermediate

67%

63%

Your AI Literacy Index
Average in the communications profession

What is COMM-AIT?

What is your current level of knowledge, skills, and attitudes towards AI-based tools and services in communications? What are your individual strengths and areas for improvement? And how do you perform compared to others in the profession? Take the COMM-AIT – the first AI Literacy Test specifically developed for communicators – to find out! You’ll receive a personalized report.

This scientifically based and practice-proven self-assessment is intended for everyone working in communication departments of companies or other organizations, in communication/public relations consultancies, at communication service providers, or as freelancer. It has been developed at the internationally renowned department for strategic communication at Leipzig University (Prof. Dr. Ansgar Zerfass), supported by thought leaders in the field.

The test will take approximately 10 minutes to complete. Please take your time and answer all the questions carefully. There are no right or wrong answers.

Identify your AI Literacy now

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Your participation is voluntary and anonymous. Your answers will be treated in strict confidence and will not be shared with third parties. All data will be processed in accordance with applicable data protection regulations and will only be used to calculate individual scores and benchmark results in the profession. By starting the questionnaire, you agree to participate in the test.